Beauty Industry

Alberto V05’s New ‘Solution’ Collection in White Bottles

Alberto V05's new line includes Dry Scalp, Anti-Frizz, Volumizer and Split Ends shampoos and conditioners.

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By: Marie Redding

Senior Editor

Alberto VO5 has a new line of shampoos and conditioners, formulated to provide benefits to help solve common hair issues. And they retail for just 99 cents to $1.19 per bottle.

The new line includes 5 paraben-free shampoos and conditioners that targets four of the most common hair problems. Dry Scalp includes almond oil; Volumizer includes Biotin; Split Ends has Panthenol; and Anti-Frizz includes Argan Oil.

The collection is in white bottles, with silver flip-top caps and color-coded labels. Dry Scalp shampoo has a blue label, paired with its conditioner that has blue text on a white label; Volumizer is purple; Split Ends is green; and Anti-Frizz is orange.

Nina Riley, VP of marketing at High Ridge Brands, owner of Alberto VO5, said, “The fact is, sometimes hair needs a little more care and VO5 doesn’t want the consumer to have to empty their wallet for it. With premium ingredients like Argan Oil, typically found in products many times their price, our new shampoos and conditioners leave savvy shoppers’ hair vibrant and clean, regardless of their hair texture and type.”

The line is sold at retailers nationwide, including Walmart, Kroger, CVS, and Kmart.

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